The Multiple Links Analytics feature helps you measure customer engagement by tracking clicks on the Multiple Links landing page.
When analytics is configured, Outlink automatically sends click events to your Google Analytics and/or Facebook Pixel, allowing you to monitor customer interactions and evaluate the performance of your external links.
Before You Begin
To enable click tracking, configure your analytics IDs in:
Outlink Dashboard → Settings → Analytics
Add one or both of the following:
Note
Click tracking is available only after a valid Google Analytics Tracking ID and/or Facebook Pixel ID has been added to the app settings.
Google Analytics Event Tracking
Outlink records two types of events in Google Analytics when customers interact with Multiple Links.
Event 1: Customer Opens the Multiple Links Page
When a customer clicks the Outlink button on a product page, the following event is sent:
| Parameter | Value |
|---|---|
Event Category |
|
Event Action |
|
Event Label | Multiple Links landing page URL |
Event 2: Customer Clicks an External Link
When a customer clicks any external link on the Multiple Links landing page, the following event is sent:
Parameter | Value |
Event Category |
|
Event Action |
|
Event Label | External Link URL |
Facebook Pixel Event Tracking
Outlink also sends custom events to Facebook Pixel.
Event 1: Customer Opens the Multiple Links Page
Parameter | Value |
Event Name |
|
Custom Parameter | Multiple Links landing page URL |
Event 2: Customer Clicks an External Link
Parameter | Value |
Event Name |
|
Custom Parameter | External Link URL |
What Can You Track?
With Multiple Links Analytics, you can:
- Measure how often customers open the Multiple Links landing page.
- Track which external links receive the most clicks.
- Analyze customer engagement using your existing analytics tools.
- Compare the performance of different affiliate or partner links.
Tip
Use your analytics reports to identify the highest-performing external links and optimize your Multiple Links landing pages for better engagement and conversions.