Highlights are short, visual callouts on your product pages that spotlight key selling points — helping customers decide faster without reading long descriptions.
Before You Begin
- Install the Smart App (Smart Product Description Icons) from the Shopify App Store.
- Have at least one product in your catalog to display Highlights on.
What Are Highlights?
Long product descriptions can overwhelm shoppers. Highlights solve this by displaying your product's most important features as icon-and-text boxes directly on the product page.
With the Smart App, Shopify store owners can put the spotlight on selling points and key features — helping buyers make decisions faster. This brings graphical feature highlights to your store so customers find exactly what they are looking for.
Major e-commerce sites including Amazon, Etsy, and AliExpress use similar icon-text combinations to show features like free delivery, handmade materials, and warranty information.
What Highlights Look Like
Each Highlight typically includes:
- An icon representing the feature
- Short descriptive text (for example: "Free shipping worldwide")
- An optional link for more details
Expected Result
Product pages show clean, scannable Highlight Boxes that communicate value within seconds — improving the shopping experience and conversion rates.
Tips
- Start with 3–5 Highlights per product category rather than covering every detail.
- Use product rules to show different Highlights for different products automatically.