Geo-Localize is a feature designed for affiliate stores that automatically routes visitors to their local country-specific Amazon store (e.g., Amazon.co.uk for UK shoppers, Amazon.ca for Canadian shoppers) when they click the View on Amazon button.
How does it work?
- The first step we take is to detect the location (country) of the user.
- If the user is coming from the same country as your Amazon link, no localization is needed. The user is simply sent to the original link. For example, if the link was built using the US Amazon storefront, amazon.com, a user from the US would simply be directed to the original product listing in the Amazon US storefront.
- If the user is coming from another country, we check if the country has a native Amazon storefront:
- If a native Amazon storefront is found, we do a generic search within the destination storefront using the product title and guide the user to the search results page with the affiliate ID embedded in it.
- If the native Amazon storefront is not found, we send the user to the original product link. We will soon be introducing country grouping, wherein countries with no Amazon storefront will be redirected to the nearest / most relevant Amazon storefront. Example a user from Austria will be redirected to Amazon Germany.
How it Helps:
- Improves Conversion: Shoppers prefer buying from their local Amazon site due to faster shipping rates and local currency.
- Maximizes Commissions: By directing international traffic to their respective country stores, you capture affiliate commissions that would otherwise be lost.
Tip: To collect these international commissions, make sure you sign up for the affiliate programs in each of those regions and save your regional tracking IDs in your Spreadr Dashboard.
Geo-localization is only available for Pro plan account users and above.
Note: This feature is provided on a best-effort basis – while most of the time, this service should be able to detect the visitor country and redirect them to the right local store, it may not work all the time. We expect the accuracy to be more than 97%, but there is a small chance that the visitor redirect may not happen as expected.